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Edging Out Competition with Online Business Proposals [Infographic]

by Bridget Robinson

online proposals Posted on May 30, 2017


online proposals

Did you know that recent research has shown that online proposals are 18% more likely to win the sale? Learn more about how online business proposals can help you beat out the competition in this infographic:


Business Proposals: Sink or Swim?

by Bridget Robinson

business proposals Posted on April 10, 2017


business proposals

In today’s fast paced, competitive landscape, we all know how important business proposals are to growing a strong customer base, increasing revenue and solidifying a positive reputation for your brand. Business proposals act as the voice of your company or business. Being able to address these questions in a well-written and visually appealing sales proposal will ultimately determine if your business sinks or swims:

  • How will you fulfill your client’s needs?
  • Do you understand their pain points and do you have an actionable plan to effectively alleviate them?
  • How do you set your company apart from competitors?

The Challenges

As a critical part of the sales process, sales proposals take time, resources and extreme attention to detail. In order to produce sales business proposals businesses must be able to overcome these common challenges:

Inconsistency:

  • No standardization among team members
  • Copy and pasting errors, inconsistency in format and content

Poor Presentation:

  • Wall of words, text heavy
  • Organization – hard to find information, unclear content

Loss of Valuable Time:

  • Long and difficult process
  • Excessive time spent on formatting
  • Revenue loss caused by low conversion rates to orders

The Numbers

Let’s take a look at the numbers.

  • Organizations that can reduce the time required to create proposals in a detailed, visually appealing way end up winning the most business. In a survey conducted among sales professionals, those who used content creation, management and deployment tools such as Information Mapping saw a 33% win rate increase. (Source: Alphaloft.org, Kym Harrington)
  • 35-50% of sales go to the vendor that responds first. (Source: Hubspot)
  • Cut down on wait time; make your proposals available online! The average time to accept hard copy proposals is 29 days and only 18 days for online proposals. Online proposals are 18% more likely to win business! (Source: Inc.com, Geoffrey James)

Securing the Win

You’ve got a terrific product or service, you understand the customers wants and needs and you can confidently deliver…don’t let sloppy writing and careless mistakes ruin your proposal! Failure to optimize your sales proposal process can cost you time, resources, and relationships. Remember, your proposal should stand out from competition. We understand the importance of making these proposals easy for your potential client’s to locate information, to read and digest, and effectively highlight solutions to their problems.

Relax; we’re here to make your life easier. The Information Mapping® Method is a research-based, systematic approach to analyzing, organizing and presenting clear and user-focused information. It is widely recognized as an international content standard for creation, management and deployment of mission-critical content.

We’re here to simplify the process and help you win more business!

Information Mapping

Analyze, structure and present information in a clear and efficient manner

  • Less text, more tables and visuals
  • Information is easily readable for customers
  • Reduces reading time by 50%, review time by 75%

Create content FASTER

  • Formatting automated through easy-to-use add-in
  • Quickly implement your look and feel through our Style Manager
  • Clear labelling and structuring with templates

Standardize among team members

  • Information chunks can be saved and re-used
  • Greater level of consistency
  • Reduces errors by 54%
  • Saves time and resources

Publish and share your proposals online easily

  • Can share online and via email
  • Reduces wait time of sales cycle
  • Get your proposal to your customers faster

Sales proposals can make or break businesses. Clear, concise and detailed proposals win the most! To learn more about how Information Mapping can help you create winning sales proposals, check out our customer case study on Macadamian Technologies Inc.